Search engine optimization is actually a technique through which your site can appear higher in a long list of SE results. This means designing a website such that it ranks higher searching engines when someone searches for any specific phrase that relates to this page. A website could have more visitors whenever it appears earlier from the search engine rankings and and this is what search the engine do.
SEO targets different types of search for example image search, local search, industry specific vertical search and video search which gives a web site web presence. Like a technique of online marketing SEO considers how search engines like google work and what people seek out. Optimizing an internet site involves editing the words and HTML to be able to improve the relevance to specific keywords and then for removing barriers to specific activities of SEO.
SEO also means “search engine optimizers”, it is actually a term adopted by a marketplace of consultants who perform optimization projects on behalf of clients and also employees who search engine optimized website. They have SEO as being a stand-alone service or as part of broader marketing strategy. It is because effective SEO may sometimes require changes to HTML source code of the site, SEO tactics may be required to become included in site development and design. You can find a class of optimszation like black hat and spamdexing which take advantage of methods like link farms, keyword stuffing and article spinning that degrade the relevance of search engine results and user knowledge of the engine. These searches for those sites designed to use these technologies and removes them using their indices.
SEO came into use probably in 1997 when marketers found the necessity for having their sites in higher ranks and visible in SEO results. Starting in this year webmasters made efforts to position well in SE, some even manipulated ranks in SE by stuffing pages with irrelevant keywords. Earlier ones had their algorithms adjusted in a way that to stop webmasters from manipulating ranks.